I like Trove.
Trove is a product of WaPo Labs. What is it? The real question might be: What isn’t it? It’s a website. It’s a mailing list. It’s a mobile app. It’s on Facebook, YouTube and Twitter.
Trove takes your interests, as revealed by Facebook, and distills them into a reading list of cool stuff that does a surprisingly good job of appealing to you. I’m not sure how I ended up getting Big 12 stuff (maybe because I joined Texas Exes on Facebook — not in real life). I see things about 30 Rock, Houston (my hometown) and digital cameras. Just when you might get bored, something new comes up.
You can sign into trove.com and see your selections there. My stuff is emailed to me, and I find that I click on it more often than any other mass-produced email, and I get emails from everywhere (Container Store to Jockey).
All this is relevant because Trove is part of the new Washington Post Social Reader. The SR, if I may coin an acronym, is another in the continuing effort to build content selections on reader (and friend) interests. Is this the media of the future? Will serendipity simply go by the wayside?
Check out Social Reader on Facebook. You might find it an interesting way to pass the time and uncannily good at meeting needs you didn’t know you had.